For more than 60 years, Lapierre has combined technological innovation, aesthetics, attention to detail, and pro level experience to produce some of the most innovative and desirable bikes in the world. 2015 is the first year for 99 Bikes to be representing the Lapierre range in most of our shops.

Lapierre is a prestigious French brand known globally for their high performance bikes, top level race teams and market leading technologies. Whether it be the due to their French heritage or the tireless work of the product team at Lapierre'€™s Dijon headquarters, once seen in the flesh there is no doubt that this is a brand with serious sex appeal.

While beauty may be skin deep, Lapierre'€™s beauty extends far beyond the svelte aesthetic lines and final coat of paint on their bikes. Painstaking attention to detail and passion for a better, more intuitive bike have seen Lapierre at the leading edge of technological development for decades. A culture of always pushing the envelope has seen evolutions to simple elements of bike design as well as futuristic concepts such as their E:I auto system for mountain bikes.

E:I has the ability to adjust suspension dampening on the fly at a rate of 100 times per second, meaning a rider can set and forget their suspension and still benefit from custom tuning for every piece of terrain encountered.

If you like what you see, then be in touch with your nearest store or you may like to consider a test ride at one of our demo days. Make sure you book ahead, as the Lapierre bikes are often the most popular and hardest bikes to get your bum on!