People cycle for lots of reasons. To get from A to B. For fitness. For the adrenaline rush. Because they love the freedom. Because it clears their head. Because it’s fun. So we want to remind people that cycling opens up a world of possibilities for them – geographically, physically and emotionally. Our "Let's Ride" strapline is also fun, youthful and aspirational – which is exactly what we want cycling to be.
These are the 99 Bikes brand colours. Copy the HEX codes.
Pantone 485 C #DC241E
Sale & Clearance
As part of our "Let's Ride" ethos, we feature riders in many forms of our marketing to remind people that we cater for all styles of riding. From racing addicts, to weekend cruisers, we'd like all riders to see themselves in our brand.
Cycling is a fun, energetic activity and we're lucky enough to have a large catalogue of lifestyle images. Photography is featured heavily in our marketing to demonstrate the 'wow moments' of cycling, and to remind riders they can create their own.