Step into unmistakeable motocross-inspired style built for mountain bikers who demand optical clarity and real protection. 100% brings grit and precision from the track into every glove, goggle and sunglass you ride with.

Bold colours, high contrast lenses and race-ready design come together so you can see better, ride longer, stay safer.

Since its founding in the early 1980s in California, 100% has carried the torch for motocross heritage with its icon-graphic logo and rugged gear worn by legends of the sport. The brand’s original mission asked one question on every track and in every design: "How much effort do you give?" 100% gear was built from that notion, from the cable protectors and number-plates to today’s gloves, eyewear and apparel.

Over time 100% carried that spirit into cycling—mountain biking, downhill, BMX—bringing the same rigorous standards for lenses, materials and protection riders expect on the bike. What you get today is the same passion, refined for off-road trails, allowing every rider to benefit from decades of motocross-tested performance.

• 100% Gloves - MTB
• 100% Eyewear
• 100% Shorts

• Motocross-validated lens technology ensures glare reduction, scratch resistance and wide-angle vision learned from pro riders.
• Frame and glove materials built to take impacts with durable polymers, reinforced stitching and padding protecting vulnerable areas.
• Race tested comfort with airflow management, moisture-wicking fabrics and glove fit that keeps grip where it matters.
• Style that speaks louder than logos showing bold colours, mirrored lenses and design influence straight from motocross Americana.