Midland Bike Shop

Name: Giuseppe
Role: Team Leader
Expertise: My expertise is in hybrid and BMX bikes, when I was young I rode around on a Mongoose. I love learning about the different bikes and all the different components to provide the best service possible!
What do you love about bikes?: The fitness it provides while being environmentally friendly.
Email tl.midland@99bikes.com.au

Name: Mitch
Role: Second In Charge
Expertise: I've got a good amount of experience in both Road and Mountain Bike cycling! I have also done quite a few demo days for both E-Hybrid and E-MTB's including Dual Sus. Come and test my knowledge!
What do you love about bikes?: I love that there are so many options and designs, that practically anyone can jump on a bike and enjoy themselves! I also really love the fun that you can have riding with friends outdoors :)

Name: Cedar
Role: Mechanic
Expertise: I'm here for everything and anything off-road! From gravel bikes to downhill to dirt jump, I am your go-to guy!
What do you love about bikes?: I love the technology and innovation in the cycling industry that have taken the humble bicycle to new heights and speeds, making the right bike capable of anything you can throw at it.

Name: Adam
Role: Sales Consultant
Expertise: I started on BMX bikes as a kid then progressed into the fixie boom of the 'oughts, now find myself fiddling with gravel bikes and vintage mountain bikes, and want to share my passion for bikes.
What do you love about bikes?: Riding bikes is the closest thing most people will feel to flying, whether it's huge mountain bike sends or picking up groceries on an e-bike.

Name: Zali
Pronouns: She/Her
Role: Sales Consultant
Expertise: I've loved learning about mountain bikes over the past 4 years of riding. I spent 2 years in Canada so can always give you lots of travel tips as well as mountain biking knowledge!
What do you love about bikes?: Bikes give you a sense of freedom you can't get anywhere else. I love supporting newcomers getting started on their cycling journey.