Purpose & Philosophies
Enriching mind, body, earth and soul with the freedom of riding.
We care about our people, people are our number 1 and everyone deserves their own Brightness of Future.
We are driven by recognising the customer’s perspective. The customer always has a choice.
1 + 2 = 3. We believe profit is the best measure of success.
It's important to treat the business like it's your own business, with passion for your role.
We look within and take responsibility for our success and failures.
We take our business seriously but we don't take ourselves too seriously.
There is no us & them. Each individual has equal privileges & rights.
When based on key numerical outcomes, what gets rewarded gets done.
Family, Village, Tribe
A lean, flat structure with transparent communication. Small teams of 8 or less.
One Best Way
The discipline to follow standard systems until a better way is found. We value common sense over conventional wisdom.