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About Us

About Us

Where It Started

99 Bikes opened the doors of its first shop in Milton, Brisbane in May 2007. The shop was initially led by Matt Turner and was a small 170m2 space on Milton Road, fitting 99 bikes into the building. Nine is also Matt’s favourite number.

Matt attended a week of Flight Centre Team Leader training and used some mentoring from his father, ‘Skroo’ Turner, and benefited from the initiative and dedication of the original team to evolve the well developed Flight Centre systems to suit bicycle retail.

A team of four worked in the shop at Milton open 7 days a week, 7am - 7pm weekdays. There was one small room 3m x 4m that tripled as a workshop for two mechanics, an accounts office and the stock receiving area.

In 2008 global travel company, Flight Centre Travel Group, bought 50% of 99 Bikes. They have over 40 brands, in travel and outside of the travel industry including 99 Bikes and Advance Traders. We share our philosophies, culture, sales steps and other people-based systems with Flight Centre, who provided a history of success expanding overseas.


Enriching mind, body, earth and soul with the freedom of riding.


To be the World's Most Approachable Bike Shops


These are our long standing beliefs, with only small changes over time, starting at Flight Centre in the 1980s. They help us make and challenge decisions. We passionately believe in these philosophies and reference them often.


The company is our people. We care about our people, their health and wellbeing, their family and ‘Brightness of Future’. We have high expectations of performance and teamwork and promote from within. We nurture, trust and invest in our people and we include everyone.


Each individual has equal privileges & rights. There is no us & them. We operate an open and transparent business, with total information sharing. We encourage honest communication between all roles.

3) A.M.P.

Autonomy. Mastery. Purpose. Our 3 biggest motivators. We aim to contribute towards something bigger than ourselves. We control our own destiny, seek to improve our skills and fulfil our potential.


We look within and take responsibility for our own success and failures. See it as it is, not worse, not better, always moving forward. We ‘Talk Up’ to improve the company and our own experience.


We take our business seriously but we don’t take ourselves too seriously. Work is fun, we enjoy what we do and we celebrate.


It’s important to treat the business like it’s your own business, with a passion for your role. We offer our people financial ownership, through Shares, Business Ownership Schemes (BOS), Profit Share & Commission.


We are driven by consistently listening, understanding and improving on the customer’s perspective. We encourage and embrace our competition to benefit the customer.


We have a simple, flat and transparent structure. Based on how we evolved to work together.

    Family = Your Team of ideally 6 people, up to 8.
    Village = Your local group of teams
    Tribe = Your whole area or business or brand, up to 200 people

Leaders or aspiring leaders spend time on the front line to stay in touch and facilitate better decisions and direction. This allows for greater empathy and genuine understanding.


We follow One Best Way to achieve high standards, until a better way is found. We believe in a model of continuous improvement. Decisions are made where the action is. We value common sense over conventional wisdom.


Profit is the best measure of success, but that is worth nothing if we don’t execute our core purpose. Purpose is more important than profit. We do the right thing, not the easy or self serving thing. The world is a better place because Pedal Group is in it. Long term thinking, playing the infinite game.