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Here are the brand assets for 99 Bikes. There are a few rules to follow when using these resources.

Logo Guidelines

Please use the 99 Bikes logo as follows.

Logo on light background Preferred

Logo on red background

Logo on black background

Let's Ride Strapline

People cycle for lots of reasons. To get from A to B. For fitness. For the adrenaline rush. Because they love the freedom. Because it clears their head. Because it’s fun. So we want to remind people that cycling opens up a world of possibilities for them – geographically, physically and emotionally. Our "Let's Ride" strapline is also fun, youthful and aspirational – which is exactly what we want cycling to be.

Strapline on light background Preferred

Strapline on dark background

Strapline on red background

Stacked Strapline on light background Preferred

Stacked Strapline on dark background

Stacked Strapline on red background


Our typeface for titles and headlines is Good Headline Pro Condensed, our typeface for paragraph text is Arial.

Good Headline Pro Condensed (Book)

Here is a title

Good Headline Pro Condensed (Book Italic)

Here is a title

Good Headline Pro Condensed (Black)

Here is a title

Good Headline Pro Condensed (Black Italic)

Here is a title

99 Bikes

99 Bikes is two words. Always capitalise the B.

99 Bikes

Like this


Not like this


Not like this

Brand Colours

These are the 99 Bikes brand colours. Copy the HEX codes.

Primary Red

Pantone 485 C

Secondary Black


Sale & Clearance


Hero Riders

As part of our "Let's Ride" ethos, we feature riders in many forms of our marketing to remind people that we cater for all styles of riding. From racing addicts, to weekend cruisers, we'd like all riders to see themselves in our brand.

Lifestyle Imagery

Cycling is a fun, energetic activity and we're lucky enough to have a large catalogue of lifestyle images. Photography is featured heavily in our marketing to demonstrate the 'wow moments' of cycling, and to remind riders they can create their own.

Store Locations

99 Bikes is constantly opening stores and sometimes relocating stores. It's very important for our suppliers and affiliates to keep the most recent store contact details.

View Spreadsheet


This is a friendly legal reminder that these resources are the property of 99 Bikes, so please use them correctly.

Please don't:

  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by 99 Bikes of your product, service, or business.
  • Use these graphics as part of your own product, business, or service’s name.
  • Alter these graphics in any way, or combine them with any other graphics, without written consent from 99 Bikes.