South Melbourne Bike Shop

Name: Jorge
Role: Team Leader
Expertise: I’ve ridden all kinds of bikes, but by far, my favourites are mountain bikes. Lately, though, road bikes and gravel bikes have been capturing all my attention.
What do you love about bikes?: I love the freedom to move, stay active, and enjoy the outdoors, whether it’s through exercise or training indoors. Riding bikes is always a blast!
Current bikes: Norco Search

Name: Jake
Role: Sales Consultant
Expertise:I have substantial experience in mountain bikes and kids' bikes.
What do you love about bikes?: I ride for the thrill, love going fast, and enjoy the spark of joy that bikes bring.

Name: Chris
Role: Sales Consultant
Expertise: I have experience in BMX, fixies, and road bikes.
What do you love about bikes?: I enjoy the social aspect of riding with friends and value the fitness and health benefits that cycling bring.

Name: Florian
Role: Workshop Systems Leader
Expertise:I have been working on my own my bikes ever since I started commuting to primary school. Ask me about family bikes, riding and bike packing with kids, commuting, and car replacement!
What do you love about bikes?: My heart beats for commuter and touring bikes and the freedom that cycling offers. I treat every bike in my work stand like my own and take pride in keeping older bikes on the road.
Current Bikes: 1) My commuter used to be a LEKKER Amsterdam with an internal 3 speed hub, but nothing is stock anymore; 2) HARO Aeras for touring and bike packing; 3) My rough 26" Raleigh MTB rust bucket with Shimano 105 RD; 4) Countless other projects - you'll know it's mine when you see 2 racks and a big basket in the front
Favourite ride: Far away from the cars and the concrete.

Name: Louis
Role: Mechanic
Expertise: Vintage race bikes & gravel bikes
What do you love about bikes?: From an early age I've always been obsessed with riding bikes; they've allowed me to explore new places and create some of the best memories.

Name: Benjamin
Role: Mechanic
Expertise:I have experience working with road bikes, mountain bikes, and e-bikes. I am continuously improving my skills as a mechanic in order to cater to my customers needs with a first-class service.
What do you love about bikes?: I am passionate about learning new technologies. I love the feeling of freedom that cycling gives.
Favourite ride: South Melbourne to Mordialloc via Beach Road.

Name: Frank
Role: Mechanic
Expertise:6 years experience as a mechanic and 15 years of racing, I bring deep expertise in bike performance, setup, and maintenance. Passionate about cycling, I provide top-tier service and advice.
What do you love about bikes?: Bikes are the ultimate form of transport—affordable, fast, carbon-neutral, and great for your health. Whether on the road, track, or trails, cycling is more than just a sport — it's a way of life.